Dubai, UAE: Middle East Cleaning Technology Week, the region’s leading exhibition for the commercial cleaning and hygiene industries, will return to Dubai, UAE in 2022, joint organisers Messe Frankfurt Middle East (MFME) and VIS have announced.
The 6th edition of the three-day event was to run in September 2021, however after careful consideration and extensive consultation with stakeholders and trade partners, the decision to move the show to 2022 will allow more time for the industry to recover.
Shyam Parmar, Project Manager at Messe Frankfurt Middle East, said: “Although Middle East Cleaning Technology Week has built support locally from the Dubai Municipality along with international partners and signed up a number of exhibitors, overall the exhibition has been significantly impacted by the current market conditions.
“Our research shows that many companies have suffered a downturn in business over the last 18 months within the industry, with airports, hotels and commercial laundries having been affected the most.”
“Although we have seen a number of success stories, the commercial cleaning and laundry industries need more time to recover before a successful event can take place,” added Parmar. “We’re confident that when Middle East Cleaning Technology Week returns in 2022, we will have full support of the industry in a period where the green shoots of recovery will be well and truly breaking through.”
Middle East Cleaning Technology Week comprises Clean Middle East Expo, Gulf Car Wash, and Gulf Laundrex presented by Texcare, meeting the 360 degree needs of commercial and industrial cleaning, facilities and waste management, car and auto cleaning, laundry and dry-cleaning.
With the support of government and associations, a revised show programme will provide more value for visitors and exhibitors, with topical content discussed at a three-day conference, and further learning opportunities via workshops and accredited trainings.
Middle East Cleaning Technology Week is part of Messe Frankfurt’s industry sector textile care, cleaning and cleanroom technologies. Texcare International is the leading international trade fair for the textile care sector. The upcoming edition will be held from 27 November – 1 December 2021 in Frankfurt, Germany. For further details, please visit: www.texcare.com/brand.
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Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020
About Messe Frankfurt Middle East
Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Hypermotion Dubai, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East. The subsidiary also organises a series of conferences and seminars including Digital Next, Think Light, and the International Conference on Future Mobility. For more information, please visit our website at www.messefrankfurtme.com